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Alfa Romeo considered vital to company growth, says Fiat-Chrysler

Fiat-Chrysler have outlined the five-year plan for expanded company growth, and predict high returns from investing in the Alfa Romeo brand. The range is set to see a revamp in the coming years, alongside pushes to the Jeep sports utility vehicle line and a spotlight on Chrysler mass-market sales.


Alfa Romeo is considered part of Fiat-Chrysler's 'premium' strategy, and is looking to increase production of vehicles from 74,000 during 2013 to 400,000 from 2018 onward. Fiat-Chrysler chairman John Elkann has stated an "aim to produce unique cars capable of putting together the most advanced technical excellency with the Italian style loved around the world".

This statement resonates with the recent release of the Alfa Romeo 4C in the UK, a model which blends high fashion and intelligent technologies to form a stylish and desirable supercar at the forefront of modern motoring.

Fiat-Chrysler has set itself ambitious targets, but CEO Sergio Marchionne has also stated that he believes that the production and financial targets set for the company are completely within their power to achieve.

To stay up-to-date with developments and learn more about the new Alfa Romeo car range, get in touch with the Lookers Alfa Romeo team in Cardiff.