New Alfa Romeo MiTo Sets new World Record
4th January 2012
Alfa Romeo has created the biggest social media campaign yet, The MiTo Aquabatic Challenge, where the new Alfa Romeo became a world record holder.
The new Alfa MiTo Quadrifoglio Verde is a 170 bhp MultiAir engine, ultra sporty hatchback, with carbon fibre bucket seats. The Alfa Romeo logo was made up of over 2,500 balloons making this social media competition unique!
Terry Grant, a professional stunt driver drove through the iconic badge crushing as many balloons as possible, making a new world record for the most amount of water balloons burst by a car. Terry smashed an impressive 2,738 balloons making it the 20th record held by the Alfa Romeo driver.
Facebook fans of Alfa Romeo UK were asked to take control of one of the grid positions, hoping that one of the four surviving balloons would end up in their possession winning them an exclusive track day at Goodwood Motor Circuit.
Damien Dally, Head of Brand Alfa Romeo UK said: “Engaging with our diverse fan base and bringing in a new generation of Alfisti through interactive campaigns like this is a key ingredient to our continued growth.”
The MiTo Quadrifoglio Verde is the newest model in the MiTo range providing speed, agility and power.
For more information on the new or used Alfa Romeo range contact Lookers Alfa Romeo.
