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Tour de Ford at Lookers Ford Chelmsford, Argyll Road

Sunday 23rd April


Lookers Ford Chelmsford hosted their first ever Tour De Ford event on Sunday, in conjunction with Team Sky!

67 riders attended the event, which was a terrific turn out. Registration started at 9am, when our riders turned up to confirm their attendance, where they were then met with plenty of refreshments such as water, bananas, apples, and even chocolate bars, to fuel up on before their big ride started.

Before the ride kicked off, there was a health and safety briefing by the events team, and also a welcome speech by our General Sales Manager, Steve Duncan.

Our riders then took off on their preferred route of either 30 or 50 miles, which took them around plenty of scenic locations within the beautiful Essex countryside, in and around the Chelmsford area. Once the riders returned back to Lookers Ford Chelmsford, they then had the opportunity to rest whilst receiving their Team Sky goody bag, and a Tour De Ford medal as a sign of their achievement.

It was great for us all to meet our fantastic riders, and to also have the opportunity to hear some of their stories about how they started cycling, and how it has now turned into a major hobby for them. One rider even mentioned that he hadn’t cycled properly in three years, and how taking part in this event has now given him the buzz to start cycling again!

The day was fantastic, and we’ve even had some response to say that they would like to come back to another similar event again in the future.

Thank you to all involved for ensuring that the day was a total success, in particular the events team, and Steve.