Cyclists in Chelmsford are being invited to get a taste of the pro cycling experience at a Tour de Ford led ride, in association with Team Sky, at Lookers Ford Chelmsford on Sunday 23rd April.
Ford, who are Team Sky’s exclusive supplier of cars and vans, are hosting Tour de Ford events around the country. The free group cycle rides will be accompanied by Team Sky-liveried Ford Mondeo estate cars; the same vehicles used to support 2016 Tour de France-winning team, including three-time champion Chris Froome.
The 30 and 50 mile routes through the surrounding countryside will start and finish at Lookers Ford Chelmsford. The non-competitive rides will follow a route plotted on Strava, the social network for athletes.
Lisa Brankin, Director of Marketing, Ford of Britain, said: “Our Tour de Ford rides, in association with Team Sky, are a great way for cyclists to get a feel for the Team Sky experience on their own local roads. We want to offer an enjoyable and different day’s riding for local cyclists and hope riders will join us on the inaugural Tour de Ford events.”
The Tour de Ford celebrates Ford’s partnership with Team Sky. The partnership agreement affords Team Sky access to a range of Ford vehicles to provide specific support for all key areas of the Team Sky racing and non-racing programme.
Liveried in the distinctive blue and black Team Sky colours, the most visible cars in the peloton are the Ford Mondeo estates used by the team’s sports directors and team mechanics. These are joined by a range of other Ford vehicles with in-car technologies suited for any race and any environment.