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Visionaries of Jaguar Cars

Get to know the Visionaries behind the Marque.

Jaguar's reputation has always been built on the talents of a variety of entrepreneurs, drivers, designers and most importantly engineers.





Sir William Lyons founded Swallow Side Cars, with his neighbour William Walmsley, which evolved into Jaguar. He was born in 1901 in Blackpool. Lyons designed some of the most celebrated Jaguar Cars, such as the XK120, the XJ6 and the XK120. William Lyons was knighted in 1956, and kept working until 1972.





Norman Dewis was employed as Chief development test engineer in 1952. He spent the next 36 years deciding how Jaguar cars should feel to drive and he went onto to develop more than 600 testing procedures. Norman said he was most proud of developing the disc brake in collaboration with Dunlop.




Frank “Lofty" England was originally trained as an engineer and joined Jaguar as a service manager. He went onto become the brains behind much of the company's track success in the 1950s. Due to that success it quickly became apparent of the potential the XK engine and it led to the programme which created the C-Type. After Jaguar withdrew from Motorsport “Lofty" England took over as Chairman from Sir William Lyons in 1972. Frank was nicknamed “Lofty" as he was 6'5" tall.




Malcolm Sayer, originally was employed by the Bristol Aeroplane company. There he learned all he knew about aerodynamics until he was employed by Jaguar in 1952. Sayer was involved in the design of the shape of the C-Type, which went onto Jaguar's first Lemans win. He also designed the iconic D-Type, XJ13 and E-Type. Sayer's last car was the XJ-S but unfortunately he died in 1970 before it went into production.




William Heynes was the engineer who realised that Jaguar needed to develop an engine of its own. He was instrumental in developing the XK engine during World War Two. He was also part of the team who engineered the Le Mans winners, the C-Type, D-Type and the E-Type. Bill Heynes was awarded a CBE in 1969, just before in retired.




Ian Callum was inspired as a teenager, when he first saw an original XJ6 in a Jaguar Showroom; he decided then and there that he wanted to design Jaguar Car when he was older. After submitting a selection of drawings to Bill Heynes, who suggested that he should study engineering draughtsmanship and industrial design. In 2000 Callum achieved his ambition and was appointed Jaguar's Design Director. During this time he has overseen the transformation of the range, by developing award winning designs for the XK, XF and the XJ models.