Range Rover Evoque Takes Over Euston Station
17th November 2011
The new Range Rover Evoque is taking over Euston Station for a marketing campaign which is taking place from Monday 14th to Sunday 27th November 2011.
This is the first time that something like this has been done in a train station. Range Rover imagery is displayed through the main hall and along the escalators down towards the underground platform.
In the main hall there are nine large screens working in unison to show a two minute film presenting the Range Rover Evoque. The screens are designed to ‘wrap around’ passengers in a completely new experience.
As the passengers commence to the platform from the escalator there are Range Rover Evoques appearing alongside them representing the brands leading Terrain Response system which allows the Evoque to cross various terrains from tarmac to snow. A backlit billboard sits over the escalators displaying a side view of the Evoque.
Land Rover Marketing Director, Laura Schwab stated, “In the same way that Euston Station is a London landmark, so too is our latest product, the Range Rover Evoque – we wanted to make a bold visual impact at the largest mainline commuter station in London.”
Euston station is the ideal location for the Range Rover Evoque marketing campaign as 175,000 commuters enter the station on a daily basis making it the perfect place to showcase the Evoque.
For further information contact Lookers Land Rover.
