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Land Rover begins Countdown to Evoque Convertible with Wireframe Sculptures

Land Rover began the countdown to the release of their first ever convertible by placing giant wireframes of the model across London. The wireframe sculptures of the all new Range Rover Evoque Convertible were placed in separate locations in some of the capitals most famous streets. The wireframes were placed outside one of the world’s most iconic department stores Harrods on Brompton Road, as well as streets in Knightsbridge and Mayfair.

The bespoke sculptures of the Evoque Cabriolet were designed by Land Rover’s own Design team, using advanced computer modelling to accurately outline the shape of the forthcoming Evoque Convertible. The wireframes which were made from aluminium were designed to show to evolution of the Evoque from Coupe to Convertible.  Land Rover has created six wireframes of the Evoque Convertible and plan on taking them on a global tour to show customers how it will look in its natural environment. ​​

Land Rover announced earlier this year that they Range Rover Convertible had begun production and would be ready to go on sale from 2016. The Evoque convertible is the world’s first premium compact SUV and is the British manufacturer’s first ever convertible vehicle. Speaking of the new Evoque Gerry McGovern Land Rover Design Director and Chief Creative Officer, said: “The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it’s the perfect place to showcase the world’s first luxury compact SUV convertible. The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer – two attributes this vehicle delivers in abundance”.

The all new range Rover Convertible is set to gets its worldwide debut this November before going on sale next year.

By Jenna Niblock