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UK Shoppers Recommend Mercedes-Benz
19th January 2012
UK shoppers have voted Mercedes-Benz one of the top brands that they would be most likely to recommend to their friends and family, after coming 2nd in a recent survey.
The survey which was conducted by Bain & Company asked 6,000 people in the UK to rate 350 different brands in terms of how likely they would be to recommend them to others.
The survey used a system which is based on a ten point scale and subtracts the amount of ‘detractors’ from the amount of advocates. So people who voted 9 or 10 points to a brand would be considered an advocate, whereas votes of 6 points or less made people detractors. The overall score was calculated by subtracting the number of detractors from the amount of advocates.
Mercedes-Benz won the second place position with 66% of votes beating the extremely popular Apple iPhone which received 60%. Mercedes-Benz was the highest ranking automotive manufacturer by over 14%.
Why not find out for yourself why Mercedes-Benz parts,cars and servicing are so highly recommended and pay us a visit at Lookers Mercedes-Benz today.






