This research shows how quickly the car buying process is changing with more and more people doing their research online rather than visiting dealerships or supermarkets. It also shows the vast rise in smartphone and tablet use for searching online proving that car dealers have to be up to date with their websites so they are responsive to these devices.
Speaking about the latest insight into the car buying process Nick King Auto Traders market research director said: “
This latest research continues to frame a buying journey where a forecourt visit is increasingly the affirmation of a decision made following extensive research online," In this new online environment things like full page ad views and a content-rich,responsive dealer website become key tools in driving leads. They are the night watchmen for your dealership, the professional face of your online business that drive leads out-of-hours, or in the absence of any active engagement with you or a member of your team."