Lookers Moves into Gear with BBC Children in Need

Allan Rushworth and Pudsey Bear

The Operations Board Meeting at Lookers HQ welcomed a very special guest today - Pudsey Bear himself!

The visit officially launched the Group's commitment to BBC Children in Need and the aim to raise £1 million. As Corporate Social Responsibility Director for the day, Pudsey helped to come up with some great fundraising ideas for Lookers to deliver over the year. Pudsey will be pushing the pedal (or should that be paws) to the metal and visiting Lookers dealerships across the coming months to support employees and customers in their fundraising efforts.

One such initiative will see Lookers’ customers enter a twice yearly competition, which will give them an opportunity to donate to BBC Children in Need when they buy a new or used car. In return, customers could win a car up to the value of £25,000.

BBC Children in Need supports around 2,400 projects across the UK that are helping children facing a range of disadvantages. The charity’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their full potential. In the last year alone, BBC Children in Need has helped 480,000 children and young people in communities all across the UK.

With every Lookers dealership no more than five miles away from a project supported by BBC Children in Need, the impact will be acutely felt at a local level.

Lookers CEO, Andy Bruce, said: “We are delighted to be supporting such a worthy cause and it is great to see the impact BBC Children in Need already makes in our communities. I’m certainly looking forward to encouraging all of our people across the business to get involved in some fantastic fundraising events as we aim to raise £1 million for this fantastic charity.”

Lookers’ charity activation team, Pudsey Pals, will work across the 160 dealerships to bring BBC Children in Need to life, not just on the day, but over the entire year. Pudsey Pals will work with the team at BBC Children in Need to immerse themselves in the charitable aims and objectives of the UK’s most popular children’s charity before spreading the message to Lookers’ people across the country.

This is the start of an exciting year for Lookers and BBC Children in Need. There will be a packed calendar of events, some daring challenges and plenty of fundraising initiatives to make Pudsey proud while achieving the target of raising £1 million to help disadvantaged children and young people across the UK.

So (Pudsey) 'Bear' with us and visit our news pages for further details of fundraising events coming to a dealership near you.