31st October 2014
Vauxhall has celebrated the launch of the new Corsa in a 'spook-tacular' way. The popular car company has created a 6,080 mile long image across the country featuring Halloween themed graphics. In the process it has also earned an entry in the Guinness book of records as the world's largest GPS drawing.
The 'spook-tacular' route captured by the Corsa
'There are Corsas in every village, town and city in Britain,' said Simon Hucknall, Vauxhall's PR Manager. 'We therefore thought it fitting that the new model should visit as many of them as possible to celebrate its arrival. Halloween coincided with the end of our press launch, and our GPS artist Jeremy, drove like a bat out of hell to produce an apt image of epic proportions.'
During this 'fang-tastic' journey which started out from Vauxhall's HQ at Griffin House in Luton, Jeremy drew the first mile of the image in Caereinion, Wales. A hair-raising 10,000 miles and nearly 44 days later, the drawing was completed in Wallingford, England.
The most northerly element of this bewitching road trip was Fraserburgh, Scotland, and in the south, Plymouth, England. Cutting across the country, the most westerly location was Ballantrae, Scotland, and to the east, Lowestoft on the Suffolk coast of England.
And the results of this beguiling artwork? Well in Luton, you could find yourself driving through a giant scary pumpkin, in London tangled in a 1,420 mile long spiders web and in Scotland on the A905 you could be driving over the ears of an evil bat!
'We wanted an image that embraced Britain's mainland, but also connected with the public at Halloween,' said Hucknall. 'GPS art was the solution, and new Corsa the superb paintbrush. The final image and YouTube film celebrate the fact that Vauxhall's Corsa is very much part of our motoring landscape, and is loved by drivers throughout the UK'
An incredible 264,000 positions were recorded using the Corsa's GPS receiver and linked together like a virtual dot-to-dot drawing with the roads of the UK acting as a giant canvas. The Guinness book of records award is the icing on top of the Halloween cake, and beats the earlier record of 4,500 miles 'fangs' down.