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Autotrader Reveal Most Desirable Cars by Region

15th December 2014

In case you were having a bout of indecision regarding your next car purchase, Auto Trader has compiled a list of the most desirable cars in each region of the country.

Each car has been assigned a desirability score based on an advanced algorithm from Auto Traders i-Control which is a database of searches performed on the Auto Trader web site. It analyses a range of metrics including stock volumes, availability and consumer demand. Millions of data sources are interrogated in order to determine a score presented from 1 to 5 for any used car on the market.

This dynamic listing where a score of 5 is assigned to the most desirable models with 1 for the least is updated every week. In all but one of the regions listed below (Eastern Scotland) the top car has changed in the last seven days.

The models which are the most desirable – at the momet are - MINI Cooper, Audi S5 and Volkswagen Golf.

The most desirable cars by region:

Region

Make and Model

Plate

Rating

East Midlands

Vauxhall Mokka 1.6 Exclusiv

14

4.7

South East

Range Rover 5.0 Autobiography 12 4.9

Yorkshire

Range Rover Sport 3.0 SDV6 HSE

63

4.8

London

MINI Cooper hatchback 1.6 (chili)

62

5

South

Audi A7 3.0 TDI Quattro SE S tronic

61

4.8

East of England

MINI One hatchback 1.6 (chili)

62

4.7

North West

Range Rover Sport 3.0 SDV6 HSE

14

4.8

Eastern Scotland

Renault Clio 0.9 Dynamique

14

4.7

SW Scotland

Audi S5 Coupe 4.2 Quattro

57

5

NE Scotland

VW Golf 2.0 GTi 3dr DSG

14

5

North East

Citroen C4 Picasso 1.6 VTR

63

4.7

Highlands and Islands

Vauxhall Meriva 1.4 Exclusiv

61

4.8

South Wales

Fiat 500 1.2 3dr Lounge

14

4.6

Mid Wales

Hyundai i10 1.2 Classic

12

4.7

North Wales

Mercedes-Benz C180 AMG Sport

63

4.9

West Midlands

Vauxhall Meriva 1.4 Tech Line

64

4.7

Northern Ireland

Honda Jazz 1.4 ES

64

4.6

South West

MINI Cooper hatchback 1.6

62

4.5

Tim Marriott, Auto Trader Trade Solutions Director said: "This is the first time we've published a list of the most desirable cars by region. "And there are some interesting trends. Range Rover and MINI derivatives are in highest demand in three regions, with a further three top spots being taken by Vauxhall's Meriva and Mokka."

"But while interesting, we should also be clear that this is just a snapshot of the current market," he added. "Desirability scores for more than half of the models on sale change month-by-month.

This data is also useful for dealers who can then plan stock distribution appropriately; ensuring the right mix of makes and models are at the right locations can also help match customer demand and therefore increase sales.

By Tracey McBain