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European Car Market Set for Record Year of Growth

23rd December 2014

Car sales in the European 'Big 5' countries continued to see growth in November making it one month away from a full calendar year of consecutive growth. Jato Dynamics, the world's leading provider of automotive intelligence released their latest monthly new car sales results which showed that although growth was lower in November than previous months overall new car sales continued to grow.

The small dip in sales came from Germany who saw a decline of -1.8% and France who saw their market decline by -2.7% when compared to results from November 2013. Spain saw the highest level of growth out of the big 5 countries with a rise of 19.7%, whilst the UK car market saw an impressive rate of +8.0% growth. In Italy where the new car sales market has been growing comfortably this year, they saw a growth of +5.4% compared to this time last year. Overall Jato said the level of growth of for the 'Big 5' markets was seeing a positive rate of growth with Spain, Great Britain and Italy helping to mitigate for the dips in the German and French car markets.

For the rest of Europe it was a case of mixed fortunes for the medium sized markets, year-on-year sales grew in the Czech Republic and Sweden who had +11.3% and +4.6% respectively. Norway, Belgium, Austria and Switzerland also saw small dips while in the Netherlands they saw their new car sales dip to -20%. Overall five countries from the 29 saw their sales levels fall this year, while the rest have seen a modest rise.

Top Brands

As for brands the top 10 volume names continued to see growth with all of them having posted year-to-date growth. Volkswagen remained in top position outselling their nearest competitor Ford by nearly double the amount of units sold. French manufacturers Renault were in third place with a growth rate of 9.2%, closing the gap on Ford who saw a rise of 4.3%. Skoda who recently celebrated the production of their 1 millionth vehicle this year secured their place in the top ten with a rise of +14.2% the highest year-to-date increase among the top 10 brands. As for the luxury brands both BMW and Mercedes stayed in the top 10 with BMW seeing an increase of 8.2% and Mercedes 7.3%.

Top 10 Brands

Make Nov_14 Nov_13 % change Nov Nov YtD_14 Nov YtD_13 % change YtD
VOLKSWAGEN 133,075 131,515 +1.2% 1,486,479 1,428,220 +4.1%
FORD 66,054 70,714 -6.6% 893,374 856,169 +4.3%
RENAULT 65,851 65,220 +1.0% 799,819 732,168 +9.2%

OPEL/VAUXHALL

63,726

63,177

+0.9%

817,809

759,845

+7.6%

PEUGEOT

58,075

57,915

+0.3%

725,121

685,457

+5.8%

AUDI

56,529

54,567

+3.6%

676,826

647,790

+4.5%

BMW

54,567

50,418

+8.2%

616,619

589,153

+4.7%

MERCEDES

52,704

49,105

+7.3%

606,249

578,616

+4.8%

SKODA

44,956

45,574

-1.4%

535,576

469,000

+14.2%

CITROEN

43,159

46,084

-6.3%

566,736

557,982

+1.6%

Best-Selling Models

The Volkswagen Golf is Europe's Best-Selling Model

Volkswagen were also top of the best-selling models list for the second consecutive month with the brands flagship model the Golf seeing year on year gains of +3.2% and the Polo in second place with a growth of +12.4%. The popular Renault Clio was in third place with Britain's best-selling model the Ford Fiesta in fourth place. After winning 'European Car of the Year 2014' the Peugeot 308 shot into the top 10 with a year-on-year sales increase of 70.7%. Skoda's flagship model the Octavia remained in the top 10 best-selling models, and the award-winning Nissan Qashqai remained in the top with a year-on-year sales increase of 23.4%.

Top 10 Models

Make & Model

Nov_14

Nov_13

% change Nov

Nov YtD_14

Nov YtD_13

% change YtD

VOLKSWAGEN GOLF

43,733

42,361

+3.2%

487,252

431,881

+12.8%

VOLKSWAGEN POLO

24,832

22,095

+12.4%

259,406

244,995

+5.9%

RENAULT CLIO

21,248

21,799

-2.5%

275,166

262,611

+4.8%

FORD FIESTA

20,808

25,676

-19.0%

289,396

271,594

+6.6%

OPEL/VAUXHALL CORSA

17,634

16,706

+5.6%

232,928

221,862

+5.0%

SKODA OCTAVIA

16,250

18,041

-9.9%

189,042

153,187

+23.4%

NISSAN QASHQAI

15,281

12,858

+18.8%

189,055

189,537

-0.3%

AUDI A3/S3/RS3

15,030

14,879

+1.0%

187,375

155,624

+20.4%

PEUGEOT 308

14,996

8,787

+70.7%

146,724

91,584

+60.2%

PEUGEOT 208

14,753

15,704

-6.1%

200,513

222,503

-9.9%


Speaking of the latest results Brian Walters, Vice President of Jato Dynamics said: "We are just one month away from what would be a fantastic full calendar year of sales growth for the European new car market. Although some of the larger markets saw a slow-down in November, overall performance for the year so far is positive in the vast majority of countries analysed."

So far 2014 has been a very successful year for the majority of European car manufacturers and from these latest round of results it looks like 2014 may just be one of the most successful years ever in the automotive industry.

We will be back in the New Year with the end of year results to see which brands have come out on top for new car sales and which models have been the most popular.

By Jenna Niblock