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Land Rover Reveals New Discovery

The fifth generation Land Rover Discovery has already broken a world record at its global launch.

The all-new Discovery made its world debut yesterday, 28th September 2016, during a dramatic reveal of the largest LEGO structure ever built featuring loyal Land Rover owners Bear Grylls, Sir Ben Ainslie and Zara Phillips.  

The LEGO structure was made to resemble London’s Tower Bridge consisting of 5,805,846 LEGO bricks, beating previous Guinness World Record by 470,646 pieces.

British adventurer Bear Grylls made his entrance in thrilling fashion by abseiling from the top of the huge Tower Bridge structure through the open drawbridge and onto the stage beside the New Discovery.

But the action-packed show didn’t end there. Land Rover BAR Team Principal Sir Ben Ainslie drove his sailing team through 900mm-deep water under the bridge – executing the unbeatable capability and versatility of Land Rover’s new SUV. 

This isn’t the first time a car manufacturer has broken a Guinness World Record at an official car launch. Toyota organised the Largest parade of hybrid cars when celebrating the launch of the new Prius, where 332 vehicles were driven by local Prius owners. And we can’t forget Jaguar’s record-breaking launch of the brand’s first SUV – the F-Pace. At last year’s Frankfurt Motor Show, Jaguar created a super-sized version of Hot Wheels and claimed the title for the Largest loop the loop in a car.

If the show-stopping debut wasn’t enough to catch your attention, the car’s design and features definitely will. The new Land Rover Discovery is a full-sized, three-row, seven-seat SUV with impressive capability and versatility. Embracing Land Rover’s motto to go Above and Beyond, this fifth-generation model offers spacious interior – where every seat is the best seat in the house and also includes the world’s first remote intelligent Seat Fold technology, which you may have seen demonstrated by Bear Grylls in the skydiving TV advertisement.

The All-New Discovery will be on sale in the UK from early 2017, visit your local Lookers Land Rover online or in-store for more information.

WATCH: Land Rover Discovery Record-Breaking Launch