Lookers Shortlisted for Best Dealer Website at the 2012 AM Awards
31st January 2012
Lookers has been shortlisted for Best Dealer Website at the AM Awards 2012, which are taking place on Wednesday 15th February at the International Convention Centre in Birmingham.
The Best Dealer Website is a great recognition as it shows that Lookers are using the marketing tool in an effective way to communicate to their customers by building and maintaining relationships. It is extremely important for car dealers to have a strong website as it’s the first place customers look when searching for a car.
When deciding the winner, the judges will be looking for a website that is user friendly, fast, functional, and appealing to people who are looking to spend a lot of time searching and returning to the site. The content must be updated regularly whilst informative and visually appealing with pictures. Another important aspect the judges will be looking for is examples of advancement that show the website as a foundation of the business.
Peter Gordon, Group Marketing Director at Lookers, commented: “We are delighted to be nominated for Best Dealer Website. 2011 was the first full year for the Lookers Group’s latest web technology and our expectations were far exceeded. Growth of visits and leads was quite exceptional and our online focus and investment has definitely paid dividends.
The website is simple to navigate, informative and easy for customers to engage with our businesses. Most importantly, management reporting and a strong focus on our online KPIs have helped drive excellent conversion rates. We have seen our enquiries increase YOY by 22% which equates to just over 70,000 additional leads. The Lookers team has worked hard to build an excellent digital foundation for future growth and I am looking forward to bringing some new ideas and innovation to our website in the months ahead.”
For more information contact Robert Hall at Lookers.
