The use of devices as part of the car buying journey has dramatically increased over the last few years. Consumers’ are spending more time online researching which car is best for them. Indeed, it is now integral to the whole purchasing process and few can even imagine looking for a car without first typing their specific criteria into a search engine.
According to research by Auto Trader 97% of all UK households now own a PC or laptop, 79% use a smartphone and 51% own a tablet, with a third of the population owning all three. In the last year, a third of all online consumer interactions for new and used cars across manufacturer and automotive websites were made using a smart phone. This is in comparison to three years ago where only five per cent used their smart phone to research a car purchase.
While this digital trend reflects our technological progress, one area that the internet can’t replace (yet!) is the test drive. That feeling of getting behind the wheel and getting to know a vehicle is a unique experience and one not to be missed.
But what should you pay attention to in particular? Read on for some top tips.
Plan ahead to make the most of your test drive