13th October 2014
Nissan were celebrating last week after they were placed 56th in Interbrands Best Global Brand 2014, up from 65th place last year. The Japanese car manufacturers saw their brand value rise from $6.2 billion to $7.623 billion this year thanks to a range of factors including their extremely successful branch into the electric vehicle market. Nissan were named one of the world's greenest brands in Interbrand's Best Global Green Brands report in June thanks to the 100% electric Nissan Leaf which is one of the most successful battery charged cars on the market thanks to its stylish design and low emissions.
Nissan were commended for their innovations such as the electric car, and fuel technology which both aim to make the world a more environmentally friendly place something Nissan are fully committed to. Nissan were also recognised for addressing emerging customer needs in a rapidly changing automotive market, they are currently in the process of testing autonomous vehicles at Oxford University. What Nissan want to achieve through their autonomous vehicles is to cut road traffic accidents particularly in city streets where the chances of being involved in an accident are much higher than on motorways. Their autonomous car is set to rival Google's driverless car which is already been tested on roads in the U.S., Nissan hope to have their autonomous cars on the roads by 2020.
Nissan Corporate Vice President and global head of Marketing and Brand Strategy said of the latest Interbrand reports; "Brand power is a key indicator of the health of the Nissan business and a major driver of the company's growth, "We are pleased to see a 23 percent increase in brand value from last year - nearly doubling Nissan's brand value since its inaugural appearance on the list in 2011 - and recognition as a "top" riser in the study."
By Jenna Niblock