Car sales for Renault in the UK have overtaken the car market in the fast lane during 2014 and reached a three-year high with sales of 66,334 vehicles. This is an increase of a whopping 43.7 per cent compared to 2013 (according to official figures from the Society of Motor Manufacturers and Traders). In December 2014, the tally of Renault car sales was 5,162 vehicles with a market share of 3.1 per cent. By comparing year-to-date car market share for the iconic French car brand the figures are also positive. Standing at 2.7 per cent this is up 0.6 percentage points on 2013.
Renault are making waves with increased sales figures. And which models are driving these figures? According to figures, combined sales of the new Clio hatchback, the Captur crossover and the 100% electric ZOE are up 65.9 per cent in 2014 representing 50,499 vehicles of the 66,328 total. Perhaps due to incentives and consumer demand, electric vehicles saw a large surge in 2014 with 1,286 Z.E. models sold – up a sensational 90.2 per cent compared to the previous year.
Perhaps a sign that business growth in general was improving in 2014, Renault reported improved van sales too with full-year sales of 18,244 vehicles. This represented a market share of 5.5 per cent – up nearly 40 per cent on 2013.
The Renault Group, which is made up of Renault cars, vans and Dacia (originally manufactured in Romania) saw an unparalleled 20-month period of ahead-of-the-market growth through most of last year. In total 108,440 vehicles were sold and market share stood at 3.9 per cent – up 41.9 per cent from the year before, compared to a market growth of 10.3 per cent. This made Renault Group the fastest growing franchise in the UK significantly outpacing the market growth now for 2 years in a row.
Commenting on the results, Ken Ramirez, Renault UK Managing Director, said: "The extraordinary Renault Group growth has been fuelled by customer demand for our stunning new car and van models, supported by our dealer network's commitment to customer satisfaction. The 2014 performance reflects both our brands' appeal in the market and the franchise's continued growth trajectory, already delivering on our GO5+ mid-term plan objectives."
By Tracey McBain