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JD Powers Names Skoda as UK's Most Dependable Brand

ŠKODA been the butt of the joke for many years. But that has all changed with the brand, owned by the Volkswagen Group, picking up the title of ‘UK’s most dependable brand’ in a new JD Power study.  

This investigation, named the UK Vehicle Dependability Study (VDS) and the first of its kind, asked owners to report problems with their new cars – from serious breakdowns to bothersome in-car entertainment issues. The results gave ŠKODA an easy win, closely followed by Kia, Suzuki and Nissan.

Focussing on new cars registered between April 2012 and March 2014, the study efficiently used owner data to calculate a comprehensive dependability score for every brand. SKODA’s impressive score of 77 was the lowest in the entire survey and well below industry average of 114.

Every model of ŠKODA included in the survey was ahead of the industry average, with the Fabia taking third place in the Small Car category.

Responding to the survey, Alasdair Stewart, Director, ŠKODA UK said: “This result perfectly illustrates ŠKODA’s passion for delivering quality and dependability. As this study shows, our build quality is the envy of the industry, and I’m delighted that this has been recognised. We’re always striving to improve quality and reliability, and we hope that this will be repeated in future studies.”

Consumer group Which? has also named ŠKODA as a popular choice with motorists. Their recently published findings named the Superb and the Yeti as the best cars to own in the estate and SUV classes, achieving owner satisfaction ratings of 96 per cent and 93 per cent respectively.

ŠKODA has been top of numerous industry and media polls for customer satisfaction and has been named Best Manufacturer in the Auto Express Driver satisfaction survey three out of four years. The Skoda Fabia was recently named What Car? Of the Year 2015.

By Tracey McBain