ŠKODA extends sponsorship of Tour de France to Fan Parks
30th June 2014
ŠKODA has increased its support of the Tour de France by becoming an official partner of the Tour de France UK Fan Parks.
With its vehicles already a familiar sight navigating the tight hairpins of the French Alps, ŠKODA UK has extended its sponsorship of the biggest event of the cycling calendar. This year marks the 11
th year of ŠKODA'S official support of the Tour, which is the biggest annual sporting event in the world. 2014 also heralds only the fourth time the event has come to the UK in its 101-year existence.
Across the Tour de France Fan Parks, at Harrogate, Green Park and Trafalgar Square throughout the event, ŠKODA'S Tour de France Special Edition models will be on show. The special versions of the Yeti, Octavia and Superb launched in showrooms in June and offer cycling specific options such as bike carriers, seats covers and branded wheel bags.
In addition, ŠKODA'S sponsorship will run on ITV4 coverage, as well as across mobile and online media.
To find out more about the latest ŠKODA vehicles available to purchase, including the Tour de France Special Editions with cycling specific additions, get in contact with the friendly team at Lookers ŠKODA today.