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Vauxhall Welcomes Jürgen Klopp to Anfield

After Liverpool football club announced last week that former Borussia Dortmund manager Jürgen Klopp would take over as manager Vauxhall extended a warm welcome to the charismatic German. As official UK Car Partner of Liverpool Football Club Vauxhall’s sister company Opel have released a series of creatives building on the speculation around Klopp’s next move, signing off with; ‘Jürgen Klopp changes his club but not his company car’ and ‘You’ll never drive alone’.

During his time as Borussia Dortmund manager Jürgen Klopp became an ambassador for Vauxhall/Opel alongside celebrities Claudia Schiffer and Bryan Adams. Klopp will continue this role and will be driving a new Insignia to Anfield for training each day. Klopp has previously supported the brands portrayal of ‘sculptural artistry meets German precision’ when he starred in a German television advert where he is seen on a business flight promoting the Insignia. Klopp. Sources say that having Klopp as ambassador helped turn round the fortunes of the Opel brand in Germany with sales of the Insignia rising by 35% in 2014.

Jürgen Klopp faces a tough challenge ahead of him as he tries to take Liverpool FC to the top of the Premiership table but he also faces another challenge – learning to drive his Insignia on the left hand side of the road!

Speaking of Liverpool’s latest signing Rory Harvey Chairman and Managing Director of Vauxhall Motors said; “Klopp knows our business, he’s a car man and he most recently supported us at the Frankfurt Motor Show as we launched the all-new Brit built Astra. It’s great for both Opel and Vauxhall that he’s driving a Vauxhall Insignia and we wish him the best of luck at Liverpool Football Club.”

Vauxhall Motors deal as; ‘Official UK Car Partner’ for Liverpool Football Club will run through to the end of the 2015-16 season. Vauxhall Motors is the official sponsor of the UK Home Nations teams of England, Northern Ireland, Scotland and Wales.

By Jenna Niblock