Autotrader reveal most desirable cars by region

In case you were having a bout of indecision regarding your next car purchase, Auto Trader has compiled a list of the most desirable cars in each region of the country.

Each car has been assigned a desirability score based on an advanced algorithm from Auto Traders i-Control which is a database of searches performed on the Auto Trader web site. It analyses a range of metrics including stock volumes, availability and consumer demand. Millions of data sources are interrogated in order to determine a score presented from 1 to 5 for any used car on the market.

This dynamic listing where a score of 5 is assigned to the most desirable models with 1 for the least is updated every week. In all but one of the regions listed below (Eastern Scotland) the top car has changed in the last seven days.

The models which are the most desirable – at the moment are - MINI Cooper, Audi S5 and Volkswagen Golf.

The most desirable cars by region:

 Region Make and Model Plate  Rating 
 East Midlands Vauxhall Mokka 1.6 Exclusiv 14 

4.7

 South East Range Rover 5.0 Autobiography  12  4.9 
 Yorkshire Range Rover Sport 3.0 SDV6 HSE  63  4.8 
 London MINI Cooper hatchback 1.6 (chili)  62 
 South Audi A7 3.0 TDI Quattro SE S tronic  61  4.8 
 East of England MINI One hatchback 1.6 (chili)  62  4.7 
 North West Range Rover Sport 3.0 SDV6 HSE  14  4.8 
 Eastern Scotland Renault Clio 0.9 Dynamique  14  4.7 
 SW Scotland Audi S5 Coupe 4.2 Quattro  57 
 NE Scotland VW Golf 2.0 GTi 3dr DSG  14 
 North East Citroen C4 Picasso 1.6 VTR  63  4.7 
 Highlands and Islands Vauxhall Meriva 1.4 Exclusiv  61  4.8 
 South Wales Fiat 500 1.2 3dr Lounge  14  4.6 
 Mid Wales Hyundai i10 1.2 Classic  12  4.7 
 North Wales Mercedes-Benz C180 AMG Sport  63  4.9 
 West Midlands Vauxhall Meriva 1.4 Tech Line  64  4.7 
 Northern Ireland Honda Jazz 1.4 ES  64  4.6 
 South West MINI Cooper hatchback 1.6  62  4.5 


Tim Marriott, Auto Trader Trade Solutions Director said: "This is the first time we've published a list of the most desirable cars by region. "And there are some interesting trends. Range Rover and MINI derivatives are in highest demand in three regions, with a further three top spots being taken by Vauxhall's Meriva and Mokka."

"But while interesting, we should also be clear that this is just a snapshot of the current market," he added. "Desirability scores for more than half of the models on sale change month-by-month.

This data is also useful for dealers who can then plan stock distribution appropriately; ensuring the right mix of makes and models are at the right locations can also help match customer demand and therefore increase sales.

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