7th November 2014
As the saying goes 'If you are going to do something, do it well'. This sentiment captures perfectly the recent sales success story of the Ford group.
Reporting over 100,000 64-plate registrations across all models during September and October of this year, this is the highest number of Ford sales over a two-month period since March/April 2008.
Summing up this achievement Mark Ovenden, Ford of Britain chairman and managing director, said: "In a buoyant UK market, Ford beat the total vehicle sales growth in October, to maintain our strong sales momentum.
" Fiesta and Focus continue to lead the UK market while the success of our extended Ford CV family can be measured by the fact that total Transit nameplate sales exceed those of any car – apart from Fiesta and Focus. These sales results are founded on a continuous stream of new models and innovative technology delivered through our dealer partners, who make up the strongest network in the UK."
Ford has genuine appeal to motorists within the UK. According to The Sunday Times, this is due to the brands ability to produce cars that customers want to drive. Talking of the Fiesta in particular they say "…it offers the best driving experience of any small car, and its low running costs go a long way with cash-strapped drivers.
This is re-enforced in particular when you consider that the Fiesta's total registrations of 116,087 for the year to date make it the best-selling car in the UK by a huge margin. Fiesta on its own outsells the car ranges of all but five of Ford's rival car makers.
And the success story doesn't stop there.
Other models from this iconic company – including the B-MAX,
Focus, C-MAX, Kuga and Galaxy – are all placed in the top three in their respective market segments in terms of volume sales.
Ford's success is reflected in the wider automotive industry figures. Over 2.14m new cars have been registered in 2014 so far; this is the first time the key milestone of 2million has been passed since before the financial crisis took hold.
Market expert John Leech, head of automotive at KPMG UK, summed it up: "This was an unexpected leap in UK car sales, as most in the industry expected the market to plateau. These latest figures put the UK on course to smash the 2.5m mark by the end of the year."