5th November 2014
Honda has long been at the forefront of developing innovative advertising for its cars. Many will remember the classic Honda Accord campaign 'Cog' from 2003. This has been recognised as one of the best car adverts of all time.
Coming back into the present day, and Honda has produced another incredible campaign that takes advantage of cutting edge video technology, to highlight 'The Other Side' of its Honda Civic range.
The story follows two variants of the same person, the family-man enjoying time with his kids in a Civic Saloon, to an alternative-universe version pursuing more questionable past-times in his Honda Civic Type-R (which of course is slated for release next year). Viewers can interact directly with the video as the timeline plays out. It's an ingenious use of the medium and well worth a few minutes of your time.
We have a preview of the video below. However, in order to experience the video if full, head over to the Honda YouTube Channel at https://www.youtube.com/user/HondaVideo/OtherSide.