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Land Rover’s Hibernot campaign has over the past three years encouraged drivers to embrace everything winter has to offer. And this year we’re encouraging everyone to get out and taste the best of winter. Land Rover have enlisted Britain’s most acclaimed advocate of British food and foraging, the celebrated chef and Range Rover Sport driver, Simon Rogan.

Like Rogan, Land Rover has a genuine appetite for winter. Their vehicles are built to brave the elements and grant their owners safe passage through whatever the season throws at them. Winter is not to be endured, but anticipated and experienced. Winter is mysterious and alluring, beautiful and fruitful. So when the clocks go back, refuse to stay in the confines of your homes. Hibernate? No chance. #Hibernot

Our Hibernot events will be taking place on the 4th & 5th February. Please contact your local retailer for further information.


Rogan, who spends much of his time toiling the land of his 12-acre smallholding near Cartmel, is a strong advocate of rustling through the nation’s woodlands and hedgerows under nature’s most excellent canopy – but always errs on the side of caution.

Rogan’s fascination with foraging was forged in his teens. Under the tutelage of a former Savoy chef while serving an apprenticeship in a sprawling Hampshire hotel, he spent his downtime rummaging through the grounds for exciting and unusual ingredients. This appreciation stayed with him throughout his formative years running kitchens across the UK and Europe and formed the ethos of L’Enclume, which after he opened in 2002 went on to be awarded no less than two Michelin stars.

“My Range Rover Sport gets me to parts of the Lake District that no others can do which helps me a great deal in my work. The car is fantastic in unforgiving weather conditions, on all terrain and in all seasons, I wouldn’t be without it.”