Lookers and Mercedes-Benz have teamed-up to open its largest Pop-Up Shop this year in Brighton’s Churchill Square shopping centre.
Customers can experience a selection of the most popular Mercedes-Benz models up close, including the brand new A-Class with MBUX infotainment system, and the all-electric smart EQ forfour. In the Approved Used Zone, customers can explore the best-selling GLA.
A Mercedes-AMG Petronas Motorsport Formula One™ simulator means motorsport fans can show off their track skills and will be a key draw to shoppers during it's opening period, which covers the festive shopping season for seven weeks from November 23rd to January 10.
A variety of gifts will be available to buy, including F1 merchandise, and customers showing their Mercedes-Benz or smart key enjoy 10% off all items in-store. This includes stylish watches, branded keyrings and sleek luggage, as well as a selection of fragrances. For just £1, customers can also benefit from the Christmas gift-wrap service, with all proceeds being donated to
Mercedes-Benz’s charity partner Laureus.
Interactive displays in-store include the AMG sound wall, allowing customers to hear Mercedes-AMG engines, as well as a wall of caps with ‘magic mirror’ display, offering customers live feedback on special edition pieces. Children will also be kept entertained with iPad games and a drawing station in the Kids Zone.
The Brighton Pop-Up Shop is a joint project between Mercedes-Benz Cars UK and Lookers, operating in Brighton, Gatwick and Eastbourne. The store is located on the lower level of Churchill Street shopping centre. Opening hours will be 9.30am to 8pm Monday to Friday, 9am to 7pm on Saturdays and 11am to 5pm on Sundays.