In a bid to raise driving standards amongst UK motorists, the Institute of Advanced Motorists (IAM) is offering a free advanced driving session to those who hold a valid licence
And the campaign, named Love Driving, has backing from none other than Nigel Mansell, CBE– the famous British racing driver, winner of the 1992 Formula 1 World Champion and IAM President.
Nigel said: “Everyone can benefit from advice on how to drive better. The IAM is offering an amazing free opportunity to give every driver out there a chance to be a safer, more efficient motorist. Each and every one of us has a responsibility to look out for each other on the roads.
“Unlike Formula 1, driving on our roads is not a competition. Keep the racing for the track, and take a responsible attitude on the roads so you end your journey smiling, not scowling and your trips will become much more enjoyable and safer."
Sarah Sillars, IAM chief executive officer, added: “Nigel is right – this is also a great opportunity for people to do something they have no doubt been putting off for a long time. Everyone gets into a few bad habits in their driving over the months and years, and this is the perfect opportunity to put that right.
“The free taster is an enjoyable low-pressure way of sharpening up those skills, pointing out any areas that need attention, and perhaps pave the way for taking part in one of our other courses.
“This is an unprecedented opportunity for drivers, wherever they are in England and Wales, to get a very valuable taster session by an acknowledged expert in the field.”
Taking a light-hearted approach the campaign’s premise is that bad driving is a turn-off to someone of the opposite sex. And not only can bad motoring habits cause an accident or injury; it can also prevent you meeting Mr or Miss Right!
The informal, hour long session will see you supported by a qualified assessor from the IAM and will even take place in your own car.
Part of the IAM’s ongoing goal to improve driving standards of road users and cut the numbers of those killed and seriously injured on our roads, demand is expected to be high.
The sessions, normally worth £39 a person, need to be booked by 31st December 2015.
To take advantage of the free sessions, which are available in England and Wales, please visit the webpage www.iam.org.uk/lovedriving.
By Tracey McBain