The HotelPlanner.com PGA EuroPro Tour is in full swing, with competitors ready to Tee Off the next round, also known as The Lookers Championship, at Close House, Northumberland, later this week (27-29 July).

The tour represents the third tier of professional golf and gives emerging golfing talent the opportunity to climb up the ranks. Participants compete for over £800,000 in prize money, with the top five golfers at the end of season awarded a place on the 2017 Challenge Tour.

Lookers will also be upping the stakes at Close House by hosting a daily hole-in-one competition over the three day event which will give competitors the chance to win a Nissan Juke, a Volkswagen Polo and an Audi A1.

The Lookers Championship will be broadcast on Sky Sports and on networks around the world, as well as via a dedicated YouTube Channel.

It’s not the first time that Lookers has been associated with golf, with many of its charitable activities based around the sport.

However, this is the first time that Lookers has been involved with the sport at a professional level and follows its decision to sponsor Durham County Cricket Club.

Heike O’Leary, Marketing Director at Lookers, said: “We are very excited to be sponsoring the PGA EuroPro Tour, which is a key date in the UK’s golfing calendar. It’s a perfect fit for us, as Lookers has a very proud tradition of hosting very successful charity golf events, so to be involved in such a prestigious tour is a fantastic opportunity.

“Lookers as a brand is beginning to establish a strong sporting pedigree, supporting various sports at grass roots level across the UK. We are a national retail group but are keen to be closely involved with the local communities that we serve.

“Golf participation is sadly on the decline, so we are very keen to contribute to the sport’s development. Sponsoring a tier 3 level competition is a real opportunity to support this great game. We wish all competitors the best of luck.”

Daniel Godding, Director of Operations at the PGA EuroPro Tour, said: “This competition has given household names like Ryder Cup golfer Jamie Donaldson and European Tour winners Thomas Aiken and Daniel Brooks the chance to climb up the ranks and become world beaters on the circuit.

“We’re delighted that a premium brand like Lookers is sponsoring our event at Close House and helping us to gain even greater recognition within the sport. We’re also excited about the Hole-In-One prizes on offer and I hope at least one of our great young players will be able to drive home with a new set of wheels at the end of the week.”