National motor retailer Lookers has taken on the Merseyside leg of the biggest charity drive in its history - the Lookers Electric Charge.
The carbon-neutral challenge, which is in aid of industry charity Ben, sees a relay of electric and hybrid vehicles travel 2,000 miles to destinations including all 154 of the retailer’s franchised dealerships, where a range of fundraising events are being held.
In Merseyside these have included bake sales and raffles, while, on the stranger end of the spectrum,staff have driven their electric vehicles dressed as everything from super heroes at Vauxhall Ellesmere Port, to the Teletubbies at Vauxhall St. Helens, all while singing the challenge’s theme song Electric Avenue to camera.
The electric car relay will take in all 25 of Lookers’ North-West dealerships before making its way to its sites in Staffordshire.
The initiative will include over 180 stops in total, including visits to the Electrification Centre of Excellence at the Jaguar Visitor Centre in Castle Bromwich and Ford’s iconic factory in Dagenham.
While in London, the Electric Charge will also hold the ultimate showdown between electric car and bike in a first-to-the-finish race across the city.
Lookers CEO Andy Bruce said: “We’ve seen a number of fantastic fundraising events held at our dealerships in Ireland, Scotland, the North East and Yorkshire in support of the Lookers Electric Charge and I’m delighted to say that our teams in the North-West have not let us down, with some really creative fund-raising ideas on show.”
Zara Ross, Chief Executive at Ben said: “We have been following the Lookers Electric Charge with great interest and have been amazed by the levels of creativity shown at each dealership along the route. Staff in Merseyside have all embraced this challenge, with some weird and wonderful fund-raising events held. We can’t wait to see what the challenge has in store as it continues down the country.”
You can follow all the action from the Lookers Electric Charge microsite at LOOKERS.CO.UK/EC4BEN, the Lookers YouTube Channel LookersWebTV, and Lookers’ Facebook and Twitter pages @lookersgroup, all of which use the hashtag #LookersEC4Ben.