Lookers wins big at email marketing awards

Motor retailer Lookers is celebrating once again after its marketing team won three awards at an event that celebrates the very best in email marketing.

Hosted by North East based email platform provider Communicator, the Clicks handed out well deserved awards for a wide range of email disciplines, as well as acknowledged the creative ways in which companies were getting their voices heard.

Proving that emails remain a key part of their communications strategy, Lookers took home the top prize for Best Return on Investment and Best Use of Communicator, fending off competition from big names including Co-op Bank, Makro and Parkdean Resorts.

Lookers also won third place in the Sophistication – Most Improved category, which recognised those companies that have increased the accuracy and engagement of their email targeting.

The awards haul was an improvement on last year’s performance, when Lookers came second in the Best Use of Communicator category.

It’s been a glittering year for the Lookers marketing team, which recently won the In-House Marketing Team of the Year prize at the North East Marketing Awards.

These achievements are the culmination of three years of brand building at Lookers, with its in-house marketing team inherited by the group following the acquisition of North-East based Benfield.

In that time the team has created a new logo, design style, tone of voice and even a four-legged mascot, Lucky the dog.

Heike O’Leary, Lookers Group Marketing Director, said: “I am so proud of the in-house marketing team we have here at Lookers, who have once again proven their creativity and an understanding of our customers and their responsiveness to email marketing. We have come a long way since the Lookers takeover and have become a lot more sophisticated about how we communicate our key messages.”

Jonathan Prest, Managing Director at Communicator, said: “We would like to congratulate Lookers for winning two of the six awards on the night, as well as a third-place award. Over the last year they have demonstrated an impressive understanding of the Communicator platform, as well as a creative flair that really stood out among our judges.”