Rosedale – part of the Lookers Group – is pleased to announce the launch of its new website

The initial phase of the site, launched on September 28th 2016, has been designed to provide an enhanced user experience with improved navigation and functionality throughout, allowing customers to easily access detailed product information on any device.

Users can now benefit from richer online content that is easier to navigate and share with others. This is a result of talking with customers and gaining valuable feedback.

Visitors can also stay informed with the latest company news as well as access useful resource material. The news section features the latest announcements, new product introductions and industry related articles.

As part of a recent re-brand within the Lookers Group, the updated Rosedale website is now fully aligned with Lookers’ digital strategic direction. Designed to be fully responsive, the site is perfect for customers to use while on the move.

Built by web development agency Hit Reach, the site was developed to not only be user friendly but also to be fully scalable. This means it can be continuously improved by incorporating additional functionality and content which is on-going at the moment.

Jason Smith, General Manager at Rosedale explained: “Rosedale has been a great place to find multi franchise car and van leasing offers for years but had traditionally lacked effective marketing strategies and tools to communicate its message. Hitreach have delivered on that brief in a world class way providing us with a powerful platform to better engage with customers. From initial enquiry stage through handover and eventual replacement cycle – Rosedale aims to deliver a fresh and customer friendly experience that will look and feel very different to its competitors."

Over at Hitreach, MD Chris Gilchrist remarked: "The soft launch of the new platforms has afforded the Rosedale team to begin promoting individual vehicles, vehicle comparisons and using paid search channels to drive traffic and leads via the website which has been extremely successful already. The live version of the platform is very offer focused and highly dynamic so that for example, Make and Model pages are automatically populated with any matching vehicles held in the system and parts of the content added dynamically, which saves a lot of time and management for the Rosedale team for what will eventually become thousands of pages on the site, and means the platform is always kept up to date for the users with any vehicles on offer."

The next phase of the project - due for implementation in November - will see integration of a 3rd party data source which will populate the new Rosedale website with all the technical information about vehicles and accompanying images automatically.

By Tracey McBain