After their successful sponsorship of the Champions League leading car manufacturer Nissan have now agreed a deal with the International Cricket Council (ICC). The new eight-year deal will run until 2023 and will include sponsorship of the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as Under 19 and Women's Cricket and qualifying events.
As a global partner, Nissan will have extensive in-venue activation, broadcast and digital rights at all ICC events. The ICC partnership is a significant expansion of Nissan's ongoing international sports sponsorship strategy. It allows the Japanese carmaker to bring its innovative and fan-focused approach to sport to millions of cricket-lovers around the world.
This latest partnership by Nissan confirms their dedication to supporting global sport. As well as the Champions League Nissan also support the Rio 2016 Olympic and Paralympic Games, the Olympic Teams of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association, the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.
Speaking of the latest partnership Roel de Vries, corporate vice president, and global head of marketing and brand strategy for Nissan said: “Innovation that excites is what Nissan does.” As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences.“We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”