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The Love Affair Continues with Volkswagen

9th December 2014

It seems the love affair with Volkswagen cars is as enduring as ever. The brand recently confirmed that 5.59 million cars were delivered to customers from January to November this year; an overall increase of 2% on the previous year. "The challenging developments on markets worldwide – above all in Eastern Europe and South America – will continue for the remainder of this year. The Volkswagen Passenger Cars brand handled these challenges successfully during the course of the year, but was not entirely immune to their impact," said Christian Klingler, Board Member for Sales and Marketing.

Sales have been boosted by demand for the new Passat

It seems that one of the main factors boosting deliveries in November was the anticipated Passat model change. "The new Passat has been enjoying a strong tailwind since it made its market debut two weeks ago. We are in a positive mood, given the model's winning performance in numerous comparison tests plus the high level of orders received from all over Europe." Said Mr Klinger.

The Volkswagen Passenger Cars brand delivered 1.54 million vehicles to customers within European in the period to November. Nearly 800,000 of those were for motorists in Western Europe (excluding Germany). During the same period over half a million customers took possession of a new model in the home market of Germany. Bucking the trend were Central and Eastern Europe which continued to decline as a result of uncertainty in the region. Only 220,000 vehicles were delivered to customers there.

The North American market has also been buoyant. Over half a million Volkswagens made their way there with deliveries picking up in particular in the United States. Of this figure over 300,000 vehicles were delivered to customers in the United States from January to November.

The brand also reported a 10 per cent increase in the Asia-Pacific region in the period to November.

By Tracey McBain