Meet Lucky, the Lookers mascot

We know how important family is, and, as a Mumsnet accredited family friendly retailer, we’d like to welcome you into our dealerships. While you browse, the kids will be kept busy with Lucky the Lookers dog. 

Who is Lucky?

Lucky is a loving, loyal dog with lots of friends. He lives with his mum, dad, his older sister, Laura and big brother, Leo.He loves running around on the grass and playing with his toys. Lucky is very friendly and will jump up to say hello to people he meets. His favourite biscuit is a bourbon and his favourite toy is his ball. One of Lucky’s favourite things is going on adventures, to the seaside or the countryside, to the car wash or to see the mechanics. He loves finding out new things and meeting new people. 

Where can we find Lucky?

  • Lucky Storybooks– Discover more about this charismatic canine in our selection of storybooks which follow Lucky’s adventures, including him becoming a TV star, staying safe on the roads and learning what it takes to become a guide dog.
  • Lucky Toy –Take the lovable scamp home with you when you visit our dealerships
  • Activity Books –Keep the kids occupied with activity books while you find your ideal car
  • You can also find Lucky on our social media channels, Instagram and Snapchat. Share your own adventures with Lucky using the hashtag: #Luckyontour
  • Lucky also makes regular appearances at events throughout the year at various Lookers dealerships across the country.

Lucky Saves Christmas

In 'Lucky Saves Christmas' find out what happens when Santa and his sleigh land on Lucky's roof. With ten tired reindeer and a sleigh that won't move, can they deliver the children's presents in time?


Read the book

Lucky and Leo Walk to School

In ‘Lucky and Leo Walk to School’, follow Lucky on his adventure, where he finds out how to cross the road safely, discovers the different crossings he can use and more facts about staying safe on the roads.

Read the book


Lucky Meets The Guide Dogs

In 'Lucky Meets The Guide Dogs' our furry friend follows the journey of a puppy all the way to becoming a guide dog, learning lots along the way.

Read the book

Lucky's Big Break Book

In ‘Lucky’s Big Break’ find out what happened when Lucky visited Lookers and follow his transformation to TV star.

Read the book


Lucky Activity Sheet

Help lucky find his bone, colour in his new car and more with the our Lucky activity sheet.

Download Activity Sheet


Follow Lucky on his adventures in one of our Lookers’ dealerships. We can’t wait for you to meet him.

Instagram: @LookersLucky

Snapchat: LookersGroup

#Luckyontour