Dacia – a subsidiary of car giant Renault – has maintained its brand status in the Auto Express Driver Power survey of 2015.
Listed as the fifth best brand ahead of the competition (including many luxury and premium rivals), comes after its inaugural appearance in the customer satisfaction survey in 2014.
The score of 89 per cent was achieved from customers input on practicality, in-car technology and servicing costs. Improvements were noted in build quality and performance by comparison to 2014.
Steve Fowler, Auto Express Editor-in-chief said: “Holding its own in the top five shows that affordability shouldn't compromise quality, and Dacia has impressed with its models' reliability and low running costs. It's clear that British car buyers love a bargain, but that these bargains are proving to be solid investments."
Andy Heiron, Dacia UK Brand Manager, responsed: “We're delighted to maintain our fifth place in this year's Driver Power survey, rubbing shoulders with luxury and premium brands, whilst still offering Britain's Most Affordable Cars amongst our line-up. Having had the fastest rise for a new car brand in the UK, the challenge was always going to be to sustain our excellent debut position"
The 2015 survey had the largest response ever with over 61,000 car owners, up by a fifth on 2014, completing the comprehensive questionnaire about their vehicle ownership experience.
