Welcome to Lookers BMW
New, Approved Used & Nearly New BMWs
The BMW range now boasts more models than ever, so finding the perfect BMW has never been easier. Lookers stock a wide range of new, nearly new and approved used BMW vehicles at our Centres in Stafford, Stoke on Trent and Crewe.
A Commitment to Aftersales Care
At Lookers BMW, our BMW-trained technicians use the latest, most cutting edge equipment to make sure your car performs at its peak at all times while remaining its safety credentials. We only use genuine manufacturer replacement parts for repairs so your car can remain as good as new. We also have a range of accessories available in order for you to personalise your BMW to create more storage space or enhance the performance of your vehicle using specially designed seasonal products.
Your Experience Begins with Us
Contact your Lookers representatives discover our exhilarating fleet of BMW models and the diverse services we provide. You can contact us directly to discuss your requirements, and a member of our team will be happy to share their knowledge of the brand with you. Alternatively, you can visit one of our modern and welcoming showrooms in person to explore the range up close before making your decision. Call or visit any of our Centres in Stoke, Stafford and Crewe today.
‡Terms and conditions apply. Trade-in Campaign available 1 October 2026 to 4 January 2027. Vehicle and finance eligibility applies. Neue Klasse models are excluded, except BMW iX3 40.
^i3 Loyalty Launch Offer: £1,000 additional Deposit Contribution available for existing BMW and MINI owners only, subject to eligibility and applicable BMW Financial Services terms and conditions. A BMW or MINI vehicle must be registered at the same address, and a new BMW i3 must be ordered between 1 October 2026 and 4 January 2027. Vehicles must be registered by 30 June 2027.
**£200 Service Credit: Every BMW Approved Used car purchased between 1 October and 31 December 2026 will receive £200 credit towards the vehicle's next due service. The vehicle must be apped and mapped with a Preferred Service Partner (PSP). Credit is valid at BMW/MINI Service Authorised Centres within the UK, when the vehicle indicates that a service is required. Credit is non-transferable, limited to one claim per vehicle and must be used within 24 months of the vehicle's purchase date. Full terms apply.
†IONITY offer: Eligible customers purchasing a BMW Approved Used BEV and taking handover between 1 October and 31 December 2026 will receive 100 kWh of complimentary charging on the IONITY ultra-rapid charging network, equivalent to approximately two full charging sessions depending on vehicle battery size. Available on BEVs only and excludes Plug-in Hybrid Electric Vehicles (PHEVs). Physical vouchers will be supplied to participating retailers for issue to eligible customers upon handover.
