Every year, Jaguar Land Rover Retailer Awards officially recognise excellence in the Network. The awards go to those who perform brilliantly against a range of measures, which takes consistent focus and dedication from the entire business and tremendous commitment to the customer experience. It is recognition that is truly deserved.
Land Rover Colchester also came in 5th place for the overall Retailer of the Year and in the top 10 for Customer Satisfaction.
Such recognition is all the more impressive as the new site on Axial Way was only opened in November 2017.
The £7m investment in the new retail environment has given customers the opportunity to enjoy an enhanced experience and the perfect space to discover the Land Rover range. With the move to the new site, additional jobs have also been created, with 65 members of staff now employed and future plans to expand the team further.
The investment saw the dealership move from its former address on Cowdray Avenue to the new address on Axial Way, which now provides space for nine new car models, 55 used cars and 17 repair and maintenance bays.
It also provides customers with 35 dedicated parking bays and a further 110 parking bays to the rear of the site.
Visitors can expect an even greater choice of Land Rover at the Colchester site over the coming months, with new models including the New Range Rover Evoque, and, further down the line, the new Defender, as well as the first wave of purely battery electric models in 2020.
On winning the award, Head of Business Martin Shepherd, said: “We are delighted to have received the Sales Retailer of the Year Award so soon after opening the new showroom here on Axial Way. While this fabulous building is a pleasure for our customers to visit, it is really the high level of service and the people we have here that keeps them coming back.
“At Lookers, our ethos ‘For You, For Life’ is a commitment to be there at every step of the journey for our customers. We strive to delight, not just with our vehicles but at every point at which we make contact with our customers. It is a culture of driving customer service excellence to achieve our goals.”