Lookers has marked a new milestone in its longstanding partnership with Land Rover in a uniquely engaging and exclusive celebration of the global luxury marque’s iconic Range Rover SV series.
Joined by retail clients from across London and the Home Counties, Lookers Land Rover West London in Park Royal was recently the host location to a unique and engaging event – ‘An evening with SV’ – designed to perfectly showcase the full 26MY Range Rover SV range as part of an immersive and engaging experience.
Proudly hosted by Lookers, and supported by Lookers Land Rover Buckinghamshire, invited guests enjoyed hosted walkthroughs guided by trained brand ambassadors and special, storytelling moments in an evening that championed the creativity, craftmanship and power of this luxurious, award-winning performance brand.
Guests at the flagship Land Rover dealership on Concord Road W3 – which this year marks its 10th anniversary since is official opening with explorers Sir Ranulph Fiennes and Monty Halls after a £12 million 18-month-long redevelopment project – were warmly welcomed in keynote addresses by Range Rover Brand Director Alan Nicolson and Lookers Market Area Director David Stones who were joined by the wider Lookers and Land Rover teams.
Lookers Market Area Director David Stones said:
“We were delighted to celebrate our shared commitment, partnership and vision with Land Rover, and Jaguar, at our flagship London site in a premium, celebratory event that offered our distinguished guests the opportunity to hear more about our exciting plans for the future while enjoying the best hospitality in inspiring surroundings.”
Land Rover was officially launched in the UK on April 30, 1948, at the Amsterdam Motor Show, making the brand 78 years old.
Alan Nicolson, Range Rover Brand Director, said:
“Lookers continues to be an important, longstanding partner for our Land Rover and Range Rover brands and I was delighted to mark our continued growth and success with so many partners, customers and staff who prioritise a combination of the highest standards of excellence, power and performance within a luxury driving experience.”
Guests at the special evening event enjoyed a unique sensory journey with London’s innovative Experimental Perfume Club, exceptional English sparkling wines from the award-winning producer Gusbourne winemakers in Kent and exquisite canapés from top-tier caterers Smiths. The event was expertly curated by specialist automotive event organiser The Events Business.