Lookers to open all-new BMW dealership in Crewe after £4.5m transformation

Lookers Crewe BMW to create a new, state-of-the-art BMW retail and aftersales hub in the North West

Leading UK and Ireland motoring and aftersales group Lookers confirmed plans today [Thursday 22 September] for a major redesign and refurbishment of its BMW site in Crewe that will see the long-established dealership transformed into a major regional retail hub for the luxury German brand. 

The £4.5 million redevelopment, which starts later this month, will create a new, state-of-the-art dealership before an official opening planned for March next year.

Lookers Crewe BMW, which is located at Weston Road, will be redesigned and enhanced to accommodate the brand’s next generation of cars and vans, including an expanding range of cutting-edge electric and hybrid models, and used vehicles.  

Complete with EV chargers and a range of digital innovations, the six-month renovation will create an ultra-modern showroom, purposely built to showcase the premium BMW brand.

Head of Business at Lookers Crewe BMW Rob Gower said: 

“Our extensive refurbishment plans create a unique opportunity to develop a new and outstanding state-of-the-art retail hub for customers and staff, transforming the site into a cutting-edge showroom which showcases the very best of this powerful luxury brand with facilities specifically tailored to every discerning BMW driver.

“This significant investment reflects our commitment to the community in Crewe the local economy and BMW MINI as our Brand Partner which will offer an exceptional experience for everyone. Our customers remain at the heart of all we do which is why we are excited to share this fantastic news.”

From Monday 26 September, Lookers will relocate its BMW Centre to the nearby Lookers MINI Crewe while construction and refurbishment takes place. Lookers MINI is located just two minutes away by car.

Duncan McPhee, Lookers’ Chief Operating Officer, added: 

“I’m pleased to confirm a further investment in our dealership network which is great news for our customers and colleagues and signals our commitment to the BMW brand moving forward. It also reflects our commitment to continued growth and to strengthening our position as one of the UK’s leading automotive retailers.”

Lookers has already invested more than £11 million in its regional dealership network since early last year, including a £4.6 million investment at its Jaguar Land Rover dealership in Bishop’s Stortford, £3 million in its Volkswagen Teesside site and £2.1 million at Lookers Volkswagen Preston. 

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Lookers has also invested £750,000 in its Nissan Carlisle site and £500,000 opening a new 
multi-brand showroom for premium used cars in Newcastle.

Founded in Manchester in 1908, Lookers represents more than 30 leading car manufacturers in more than 150 dealerships, employing 6,500 people across the UK and Ireland.
For more information visit www.lookers.co.uk/bmw/contact-us/lookers-bmw-crewe or call 01270 212 525.

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