BMW 1 SERIES
Co-Pilot for Life
The BMW 1 Series redefines what it means to drive a compact car. With its striking sporty design, enhanced interior space, and powerful BMW TwinPower Turbo engines, it’s crafted to turn every drive into an experience to savour.
Inside, the innovation continues with the sleek BMW Curved Display, intuitive digital services, and optional features like the BMW Head-Up Display, putting cutting-edge technology at your fingertips. Outside, the redesigned kidney grille and bold rear design ensure a commanding presence that stands out on every road.
Dynamic, intelligent, and unmistakably BMW - the BMW 1 Series brings driving pleasure to a whole new level.
Express Yourself
The BMW 1 Series is designed to captivate with its flowing silhouette and distinctive details. The bold kidney grille and sleek LED headlights create a commanding presence, while the striking optional 19-inch M Alloy wheels and a range of metallic paints, such as Storm Bay and Misano Blue, allow you to personalise your vehicle to reflect your style. Every detail exudes sophistication, making it clear this is no ordinary compact car.
Set to Thrill
Built to deliver uncompromising performance, the BMW 1 Series is equipped with advanced 7-speed DCT and 8-speed Steptronic Sport transmissions, ensuring seamless gear shifts for dynamic driving. With adaptive suspension and optional M Sports steering with Servotronic, the 1 Series provides precision handling and agility, making every corner exhilarating. Enhanced aerodynamics and a 50kg weight reduction optimise efficiency without compromising on power, creating an unforgettable driving experience.
Comfort Boost
Step inside the 1 Series, and a meticulous blend of innovation and elegance awaits. The spacious interior, enhanced by front-wheel drive, offers more headroom, legroom, and boot capacity than previous models. The BMW Curved Display integrates effortlessly with your digital world, while optional heated seats, extended mood lighting, and refined trim finishers ensure every drive feels luxurious. Practical and premium, the 1 Series transforms every moment behind the wheel into pure comfort.
