Welcome to Lookers BMW
New, Approved Used & Nearly New BMWs
The BMW range now boasts more models than ever, so finding the perfect BMW has never been easier. Lookers stock a wide range of new, nearly new and approved used BMW vehicles at our Centres in Stafford, Stoke on Trent and Crewe.
A Commitment to Aftersales Care
At Lookers BMW, our BMW-trained technicians use the latest, most cutting edge equipment to make sure your car performs at its peak at all times while remaining its safety credentials. We only use genuine manufacturer replacement parts for repairs so your car can remain as good as new. We also have a range of accessories available in order for you to personalise your BMW to create more storage space or enhance the performance of your vehicle using specially designed seasonal products.
Your Experience Begins with Us
Contact your Lookers representatives discover our exhilarating fleet of BMW models and the diverse services we provide. You can contact us directly to discuss your requirements, and a member of our team will be happy to share their knowledge of the brand with you. Alternatively, you can visit one of our modern and welcoming showrooms in person to explore the range up close before making your decision. Call or visit any of our Centres in Stoke, Stafford and Crewe today.
*Terms and conditions apply, offers available at participating Lookers BMW Retailers only. Event runs from 14–17 May 2026, subject to vehicle availability. Offer provides an additional £500 over the vehicle’s valuation when part exchanging a car towards the purchase of a new BMW. Vehicle must be appraised and accepted by the dealership. Offer is only valid on vehicles purchased between 14–17 May. The part exchange vehicle must be roadworthy, legally owned by the customer, and free from finance or subject to settlement (any outstanding finance will be cleared as part of the transaction). One part exchange vehicle per new vehicle purchase. Offer cannot be used in conjunction with any other promotion unless stated. No cash alternative is available. The dealership reserves the right to amend or withdraw the offer at any time without prior notice. Standard sales terms and eligibility criteria apply.
Lookers is a trading name of Lookers Motor Group Limited, Lookers House, 1st Floor, Lookers Stoke, Bede Road, Stoke-on-Trent, ST4 4GU, registered in England & Wales Reg. No. 143470. Authorised and regulated by the Financial Conduct Authority FRN 309424.
We are a credit broker not a lender and can introduce you to a number of lenders.
Lenders pay commission at different rates either as a fixed fee or as a fixed percentage of the amount you borrow. This commission is payable to us by the lender (not you) but part of the interest charged to you under your credit agreement with the lender will pay them for their costs, including the commission they pay to us. Credit subject to status.
