This summer, we’re taking on one of our biggest challenges yet. We’ll be charging across the UK and Ireland using only electric vehicles, with people from across the business travelling almost 2,000 miles to over 180 stops, in a glorious relay of electric cars.
The Lookers Electric Charge has kicked off today in Audi Dublin. It will then travel to the sprawling 30 acre Charles Hurst site in Belfast, before making its way across the Irish Sea to Audi Ayr where it will then travel down the length of Great Britain, visiting each of our dealerships en route, before finishing up at Mercedes-Benz Eastbourne in October. Phew! You still following?
So why are we doing this, I hear you ask? Well, this year Lookers has taken on the Ben Industry Leader Challenge, which is passed down every year by a business or organisation within the motor industry to raise vital funds for the charity.
Ben is a charity that has become a lifeline for many people within the motor industry and provides tailored care and support services. Last year Ben helped over 3,000 people from all corners of the automotive industry and we’re pleased to be helping even more people through our challenge.
As well as raising money, the carbon-free challenge will also promote some of the benefits of electric motoring and we’ll be giving back to the environment by planting trees along the route.
Each stop will include a variety of fundraising activities, including everything from EV test drive events, carbon neutral days and school visits, which will help to educate the next generation of motorists about the future of EV motoring.
We’ll also be having some fun along the way, sharing videos, blogs, photos, reviews and even some carpool karaokes for good measure! There will even be charity skydives and the ultimate showdown between electric car and bike in a first-to-the-finish race across London.
So, a busy few months ahead for Team Lookers!
Our four legged mascot Lucky will be along for the ride, collecting donations in our ‘Lucky bank’ and families can read all about his adventures in an electric car in our latest Lucky storybook, available in our dealerships from mid-June.
It will be at the charity’s flagship Ben Ball in December, when we will announce the total raised by the Electric Charge, as well as hand over the Ben Industry Leader Challenge baton to the next recipient.
But there’s a lot to cram in before then so make sure you keep your eyes peeled for The Lookers Electric Charge coming to a dealership near you soon! You can follow it all on our website at LOOKERS.CO.UK/EC4BEN, the Lookers YouTube Channel LookersWebTV, and Lookers’ Facebook and Twitter pages @lookersgroup, all of which use the hashtag #LookersEC4Ben.
Now, altogether now, ‘We’re Gonna Rock down to Electric Avenue’…