Lookers acquire Brighton MG dealership and launch the fast-growing car brand in Worcester in latest investment.
Lookers Group has agreed a major partnership with one of the UK’s fastest-growing car brands, MG, bringing the iconic British heritage marque to two new sites in England as part of its accelerated growth strategy.
In our latest dealership expansion, Lookers Group, one of the UK’s leading automotive and service groups, announced we have agreed terms to acquire independent dealership Brighton MG for an undisclosed sum. We also confirmed the launch of the MG car brand in Worcester in early 2024.
Brighton MG is located in Southwick on Old Shoreham Road in West Sussex and combines high-quality service and experience. All 14 staff at the site will transfer to Lookers.
Lookers said the new partnership with MG Motor UK – a first for the company – would help drive new EV sales growth with one of Britain’s best-loved and fastest-selling brands.
Duncan McPhee, Lookers’ Chief Operating Officer, said:
“With 100 years of experience, MG has proven its mettle and global success through outstanding innovation, technology and design and is now leading the way for a new era of all-electric driving with an exciting and growing suite of award-winning vehicles.
At Lookers, we are committed to being the UK’s number one choice for EV sales, advice and aftercare support and we’re delighted to represent MG in Brighton and Worcester.”
Guy Pigounakis, Commercial Director, MG Motor UK, said:
“We are delighted to partner with Lookers in two strategic locations. We are certain that Lookers’ professionalism matched with our fantastic product range will be a great success. There are some exciting product launches ahead for the MG brand so Lookers join us at just the right time.”
Contact Lookers MG Brighton and discover the award-winning range of new and approved used MG models and the various services we provide. You can contact us directly to discuss your requirements, and a member of our team will be happy to share their knowledge with you. Alternatively, visit our modern and welcoming showroom in person and explore the range up close before making your decision. Call or visit our dealership in Brighton.
Lookers MG Brighton
161 Old Shoreham Road,
Southwick,
Brighton
BN42 4RB
Call: 01273 388808
At Lookers you can get whatever you want, however you want it. Choose from 38 manufacturers and over 7,000 new and used vehicles.
Buy online with Click and Drive or in person with our transparent pricing and 14 day money back guarantee. Collect or have it delivered. In addition to that, our expert vehicle technicians will Service, MOT or repair your car to the highest standard using genuine parts with Lookers signature care and attention.
