Welcome to Lookers BMW
New, Approved Used & Nearly New BMWs
The BMW range now boasts more models than ever, so finding the perfect BMW has never been easier. Lookers stock a wide range of new, nearly new and approved used BMW vehicles at our Centres in Stafford, Stoke on Trent and Crewe.
A Commitment to Aftersales Care
At Lookers BMW, our BMW-trained technicians use the latest, most cutting edge equipment to make sure your car performs at its peak at all times while remaining its safety credentials. We only use genuine manufacturer replacement parts for repairs so your car can remain as good as new. We also have a range of accessories available in order for you to personalise your BMW to create more storage space or enhance the performance of your vehicle using specially designed seasonal products.
Your Experience Begins with Us
Contact your Lookers representatives discover our exhilarating fleet of BMW models and the diverse services we provide. You can contact us directly to discuss your requirements, and a member of our team will be happy to share their knowledge of the brand with you. Alternatively, you can visit one of our modern and welcoming showrooms in person to explore the range up close before making your decision. Call or visit any of our Centres in Stoke, Stafford and Crewe today.
*BMW Trade-in support will be available to customers part exchanging their existing BMW to their Retailer (MINI and Motorrad vehicles do not qualify as eligible part exchange vehicles) and ordering an eligible new BMW between 6 January 2026 and 31 March 2026. Vehicles must be registered by 30 September 2026.
^5 years Free Servicing is available for new Retail and Business PCH orders placed against eligible vehicles from 6 January to 31 March 2026. Vehicles must be registered by 30 September 2026.
**The BMW Loyalty Programme APR Reduction is available to existing BMW or MINI customers who can provide proof that a BMW or MINI vehicle (excluding Motorrad models) is registered at the same residential address, irrespective of vehicle ownership status. The offer applies to customers who place an order for a new BMW vehicle between 6 January 2026 and 31 March 2026. All vehicles must be registered no later than 30 September 2026.
Lookers is a trading name of Lookers Motor Group Limited, Lookers House, 1st Floor, Lookers Stoke, Bede Road, Stoke-on-Trent, ST4 4GU, registered in England & Wales Reg. No. 143470. Authorised and regulated by the Financial Conduct Authority FRN 309424.
We are a credit broker not a lender and can introduce you to a number of lenders.
Lenders pay commission at different rates either as a fixed fee or as a fixed percentage of the amount you borrow. This commission is payable to us by the lender (not you) but part of the interest charged to you under your credit agreement with the lender will pay them for their costs, including the commission they pay to us. Credit subject to status.
