Find your perfect BMW

Welcome to Lookers BMW

New, Approved Used & Nearly New BMWs

The BMW range now boasts more models than ever, so finding the perfect BMW has never been easier. Lookers stock a wide range of new, nearly new and approved used BMW vehicles at our Centres in Stafford, Stoke on Trent and Crewe.

A Commitment to Aftersales Care

At Lookers BMW, our BMW-trained technicians use the latest, most cutting edge equipment to make sure your car performs at its peak at all times while remaining its safety credentials. We only use genuine manufacturer replacement parts for repairs so your car can remain as good as new. We also have a range of accessories available in order for you to personalise your BMW to create more storage space or enhance the performance of your vehicle using specially designed seasonal products.

Your Experience Begins with Us

Contact your Lookers representatives discover our exhilarating fleet of BMW models and the diverse services we provide. You can contact us directly to discuss your requirements, and a member of our team will be happy to share their knowledge of the brand with you. Alternatively, you can visit one of our modern and welcoming showrooms in person to explore the range up close before making your decision. Call or visit any of our Centres in Stoke, Stafford and Crewe today.

*BMW Trade-in support will be available to customers part exchanging their existing BMW to their Retailer (MINI and Motorrad vehicles do not qualify as eligible part exchange vehicles) and ordering an eligible new BMW between 6 January 2026 and 31 March 2026. Vehicles must be registered by 30 September 2026. 

^5 years Free Servicing is available for new Retail and Business PCH orders placed against eligible vehicles from 6 January to 31 March 2026. Vehicles must be registered by 30 September 2026.

**The BMW Loyalty Programme APR Reduction is available to existing BMW or MINI customers who can provide proof that a BMW or MINI vehicle (excluding Motorrad models) is registered at the same residential address, irrespective of vehicle ownership status. The offer applies to customers who place an order for a new BMW vehicle between 6 January 2026 and 31 March 2026. All vehicles must be registered no later than 30 September 2026.

^^Offers available at participating Lookers BMW Retailers only. Event runs from 19–22 February 2026, subject to vehicle availability. £500 deposit contribution available on selected new BMW models when financed through BMW Group Financial Services. Complimentary pack and stock support offers apply to qualifying, pre-registered or unsold stock vehicles only, ordered between 23 January and 31 March 2026 and registered by 31 March 2026.

X7 M Sport Pro Pack Offer: Customers purchasing qualifying BMW X7 stock vehicles can receive a complimentary M Sport Pro Pack (option 33B, value £1,450). Where the M Sport Pro Pack is not specified, a £750 stock support incentive will apply instead.

X3 M50 Technology Pack Offer: Customers purchasing qualifying BMW X3 M50 stock vehicles can receive a complimentary Technology Pack (option 7EW, value £1,685). Where the Technology Pack is not specified, a £1,000 stock support incentive will apply instead.

BMW 3 Series Loyalty Offer: Reduced APR finance available to customers with a BMW or MINI registered at the same household address when purchasing a new BMW 3 Series (G20 or G21).
 
Finance subject to status and approval. Available on PCP and HP agreements only via BMW Group Financial Services. Offers cannot be combined with non-approved BMW UK incentives unless stated. Images shown for illustration purposes only. Retailer terms apply. Lookers Motor Group Limited is a credit broker and not a lender.

Images shown are for guidance purposes. In some instances, photos are of non-UK specification vehicles and do not represent a specific model, grade or offer. The features shown may not be available or may be limited to selected grades. Retail customers aged 18 and over only. You will not own the vehicle until all payments are made. Finance is based on a personal contract purchase. At the beginning of the contract the legal owner is the finance provider and at the end of the agreement there are 3 options: (i) Renew: Part exchange the vehicle (ii) Retain: Pay the Optional Final Payment to own the vehicle or (iii) Return the vehicle. Optional final payment not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). You will not own the vehicle until all payments due are made. Credit is subject to status. Offer may be varied, withdrawn or extended at any time.

Lookers is a trading name of Lookers Motor Group Limited, Lookers House, 1st Floor, Lookers Stoke, Bede Road, Stoke-on-Trent, ST4 4GU, registered in England & Wales Reg. No. 143470. Authorised and regulated by the Financial Conduct Authority FRN 309424. 
We are a credit broker not a lender and can introduce you to a number of lenders. 
Lenders pay commission at different rates either as a fixed fee or as a fixed percentage of the amount you borrow. This commission is payable to us by the lender (not you) but part of the interest charged to you under your credit agreement with the lender will pay them for their costs, including the commission they pay to us. Credit subject to status.