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Find your perfect BMW

New, used, big or small. Whatever your next perfect car is, we'll make sure it's a perfect fit.

Drive Away a New BMW for Less - Loyalty APR Offer Now On.

Exclusive Loyalty APR Offer for existing BMW customers. Available on select new BMW models when ordered before 5 January 2026**. Enjoy rates as low as 1.9% APR^^ on models like the i4 and 2.9% APR^^ on the iX1.

 

Upgrade to the latest BMW today and make the most of this limited-time offer.

Online, in-person, everywhere
Choose from hundreds of BMW cars and buy online with Click & Drive, or visit us at one of our dealerships today.
Online, in-person, everywhere
Choose from hundreds of BMW cars and buy online with Click & Drive, or visit us at one of our dealerships today.
Online, in-person, everywhere
1
Find your next car
Search and compare from a huge range of new cars and approved used cars.
2
Decide how to buy
We help you choose from a range of simple car-buying options, from finance to buying outright.
3
Drive Away
After you've taken delivery of your car we're still here for you with our aftersales and servicing facilities.

Welcome to Lookers BMW

New, Approved Used & Nearly New BMWs

The BMW range now boasts more models than ever, so finding the perfect BMW has never been easier. Lookers stock a wide range of new, nearly new and approved used BMW vehicles at our Centres in Stafford, Stoke on Trent and Crewe.

A Commitment to Aftersales Care

At Lookers BMW, our BMW-trained technicians use the latest, most cutting edge equipment to make sure your car performs at its peak at all times while remaining its safety credentials. We only use genuine manufacturer replacement parts for repairs so your car can remain as good as new. We also have a range of accessories available in order for you to personalise your BMW to create more storage space or enhance the performance of your vehicle using specially designed seasonal products.

Your Experience Begins with Us

Contact your Lookers representatives discover our exhilarating fleet of BMW models and the diverse services we provide. You can contact us directly to discuss your requirements, and a member of our team will be happy to share their knowledge of the brand with you. Alternatively, you can visit one of our modern and welcoming showrooms in person to explore the range up close before making your decision. Call or visit any of our Centres in Stoke, Stafford and Crewe today.

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**Loyalty offers available for new BMW orders placed between 1st of October 2025 and 5th of January 2026, and registered by 30th June 2026. Vehicles must be financed by BMW Financial Services to qualify for the Loyalty offer. Retail customers only. Proof of an existing BMW or MINI registered at your household is required via your V5 Vehicle Registration document. You do not need to part-exchange this BMW to be eligible for this offer. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time. 'BMW Select’ is a form of hire-purchase agreement provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14-day statutory right to
withdraw from the agreement.

^^Images shown are for guidance purposes. In some instances, photos are of non-UK specification vehicles and do not represent a specific model, grade or offer. The features shown may not be available or may be limited to selected grades. Retail customers aged 18 and over only. You will not own the vehicle until all payments are made. Finance is based on a personal contract purchase. At the beginning of the contract the legal owner is the finance provider and at the end of the agreement there are 3 options: (i) Renew: Part exchange the vehicle (ii) Retain: Pay the Optional Final Payment to own the vehicle or (iii) Return the vehicle. Optional final payment not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable). You will not own the vehicle until all payments due are made. Credit is subject to status. Offer may be varied, withdrawn or extended at any time. 

Lookers is a trading name of Lookers Motor Group Limited, Lookers House, 1st Floor, Lookers Stoke, Bede Road, Stoke-on-Trent, ST4 4GU, registered in England & Wales Reg. No. 143470. Authorised and regulated by the Financial Conduct Authority FRN 309424. 
We are a credit broker not a lender and can introduce you to a number of lenders. 
Lenders pay commission at different rates either as a fixed fee or as a fixed percentage of the amount you borrow. This commission is payable to us by the lender (not you) but part of the interest charged to you under your credit agreement with the lender will pay them for their costs, including the commission they pay to us. Credit subject to status. 

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