Welcome to Lookers BMW
New, Approved Used & Nearly New BMWs
The BMW range now boasts more models than ever, so finding the perfect BMW has never been easier. Lookers stock a wide range of new, nearly new and approved used BMW vehicles at our Centres in Stafford, Stoke on Trent and Crewe.
A Commitment to Aftersales Care
At Lookers BMW, our BMW-trained technicians use the latest, most cutting edge equipment to make sure your car performs at its peak at all times while remaining its safety credentials. We only use genuine manufacturer replacement parts for repairs so your car can remain as good as new. We also have a range of accessories available in order for you to personalise your BMW to create more storage space or enhance the performance of your vehicle using specially designed seasonal products.
Your Experience Begins with Us
Contact your Lookers representatives discover our exhilarating fleet of BMW models and the diverse services we provide. You can contact us directly to discuss your requirements, and a member of our team will be happy to share their knowledge of the brand with you. Alternatively, you can visit one of our modern and welcoming showrooms in person to explore the range up close before making your decision. Call or visit any of our Centres in Stoke, Stafford and Crewe today.
^Terms and Conditions – First Year Free Insurance and 3 Years Free Servicing Offer
First Year Free Car Insurance is available through BMW Flex Car Insurance on all new BMW 1 Series (F70) and BMW 2 Series Gran Coupé (F74) models, including M Performance models, for Retail orders placed between 1 July 2026 and 30 September 2026. Vehicles must be registered by 31 March 2027. Insurance is available on all eligible F70 and F74 models. The minimum driver age is 25 years; however, for M135 and M235 models, the minimum driver age is 30 years.
All insurance applications are subject to eligibility checks, underwriting criteria and acceptance by the insurer. Acceptance cannot be guaranteed. The insurer’s full terms, conditions and exclusions apply, and all underwriting decisions are final.
The insurance policy will be arranged and administered by Wrisk Transfer Limited (Wrisk).
3 Years' Free Servicing is available on new retail orders for BMW 1 Series (F70) and BMW 2 Series Gran Coupé (F74) models placed between 1 July 2026 and 30 September 2026. Vehicles must be registered by 31 March 2027.
These offers are available for private registrations purchased via Personal Contract Purchase (PCP), Hire Purchase (HP) or cash purchase, as well as for PCH business sales registrations.
Both offers are subject to availability and may be withdrawn, amended or extended without notice. Full terms and conditions apply.
Terms and Conditions
*The Government Electric Car Grant of £3,750 is not exclusive to BMW and is provided by the UK Government. The following new BMW vehicles are eligible for the Grant: BMW iX1 eDrive20 Sport, BMW iX1 eDrive20 xLine, BMW iX1 eDrive20 M Sport, BMW iX2 eDrive20 M Sport and BMW iX2 eDrive20 M Sport Pro. The Grant is available for eligible vehicles, including qualifying specifications, with a list price of up to £42,000. You can view the UK Government's eligibility criteria here: https://www.gov.uk/plug-in-car-van-grants. If the vehicle you are purchasing is eligible, Lookers BMW will deduct the £3,750 Government Electric Car Grant from the purchase price of the vehicle. Terms and conditions apply.
