Jaguar have revealed plans to manufacture a range of new electrified vehicles at its manufacturing plant in Castle Bromwich, UK. The announcement is the next significant step in delivering on the company’s commitment to offer customers electrified options for all new Jaguar models from 2020.
The future of mobility is electric and, as a visionary British company, Jaguar are committed to making our next generation of zero-emission vehicles in the UK. They will be co-locating their electric vehicle manufacture, Electronic Drive Units and battery assembly to create a powerhouse of electrification in the Midlands.
The first new electric car to be produced at the plant will be Jaguar’s flagship luxury saloon, the XJ. The choice of business leaders, celebrities, politicians and royalty for over five decades and through eight generations of production, the XJ is designed, engineered and manufactured in the UK and has been exported to more than 120 countries. The new all-electric model will be created by the same expert team of designers and product development specialists responsible for delivering the world’s first premium electric SUV, and 2019 World Car of the Year, the Jaguar I-PACE.
The expansion of Jaguar electrified vehicle line up will see customers offered a greater choice of vehicles to suit their lifestyles. However increased consumer take-up remains a challenge.
Convenience and affordability are the two key enablers to drive the uptake of electric vehicles to the levels that we all need. Charging should be as easy as re-fuelling a conventional vehicle. Affordability will only be achieved if we make batteries here in the UK, close to vehicle production, to avoid the cost and safety risk of importing from abroad. The UK has the raw materials, scientific research in our universities and an existing supplier base to put the UK at the leading edge of mobility and job creation.