Lookers Kia to stay in the scrum with Chesire RFU

Cheshire Rugby Football Union is celebrating the extension of a sponsorship agreement with one of the UK's biggest car retailers.

National retailer Lookers Kia has agreed to extend its support for another season after contributing financially to the Football Union. The money will be used to support the County’s squads and to help with grass roots rugby in Cheshire.

The sponsorship agreement has seen the Lookers and Kia brands feature prominently on team shirts, as well as on pitch side banners at each County match where Cheshire are the home side. Lookers  also features at ladies and other senior finals.

The brand will continue to be represented across the County for the 2019/20 season, which gets underway in August 2019. At this point Cheshire will begin the long process that leads to a Twickenham final of the Bill Beaumont County Championship.

There are currently 52 clubs affiliated with the Cheshire Union, which embraces individual clubs from The Wirral and the Isle of Man across to Stockport and from Crewe to Greater Manchester.

The County teams compete with other County sides at both senior and junior level. Ladies Rugby in particular is experiencing an enormous explosion in popularity nationally and internationally.

Lookers Kia serves the Cheshire region from its dealership on St Mary’s Way in Stockport.

Colin Johnson, Commercial Manager at Cheshire RFU, said: “Lookers Kia provided us with fantastic support over the 2018/19 season. This one-year deal has now been extended for a further year after the successful conclusion of the past season. We have enjoyed a great relationship with the retailer at County matches, leading to a Twickenham final that was played after the England Barbarians match on June 1st.

“Cheshire RFU are responsible for all aspects of the game across the county, which is why help from businesses like Lookers is so important.”

Thomas Foley, General Manager at Kia Stockport, said: “Cheshire Rugby have been great to work with and we are extremely proud to be part of their preparations for the upcoming season. Rugby is a huge part of daily life in Cheshire, so as a community focussed business, we were more than happy to show our support in the shape of this sponsorship extension.”

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