Lookers Land Rover Colchester caps off successful first year

A Lookers Land Rover dealership has been crowned Sales Retailer of the Year after its first full year of trading from a new showroom.
 
The dealership in Colchester has been awarded the title by Jaguar Land Rover as part of its annual Retailer Awards, which recognise excellent service across its network.
 
Land Rover Colchester also came in 5th place for the overall Retailer of the Year and in the top 10 for Customer Satisfaction.
 
Such recognition is all the more impressive as the new site on Axial Way was only opened in November 2017.
 
The £7m investment in the new retail environment has given customers the opportunity to enjoy an enhanced experience and the perfect space to discover the Land Rover range. With the move to the new site, additional jobs have also been created, with 65 members of staff now employed and future plans to expand the team further. 
 
The investment saw the dealership move from its former address on Cowdray Avenue to the new address on Axial Way, which now provides space for nine used car models, 55 used cars and 17 repair and maintenance bays.
It also provides customers with 35 dedicated parking bays and a further 110 parking bays to the rear of the site.
Visitors can expect an even greater choice of Land Rover at the Colchester site over the coming months, with new models including the New Range Rover Evoque, and, further down the line, the new Defender, as well as the first wave of purely battery electric models in 2020.

On winning the award, Head of Business Martin Shepard, said: “We are delighted to have received the Sales Retailer of the Year Award so soon after opening the new showroom here on Axial Way. While this fabulous building is a pleasure for our customers to visit, it is really the high level of service and the people we have here that keeps them coming back.

“Our mission is to delight our customers, not just with our vehicles but at every point at which we make contact with them. It is a culture of driving business excellence to achieve our ambitious goals.”