Customers, Jaguar Land Rover representatives and special guests Sir Ranulph Fiennes and Monty Halls were welcomed to the new state of the art facility by Jaguar Land Rover UK managing director Jeremy Hicks and Lookers chief executive Andy Bruce in West London.
The flagship dealership which took around 18 months to build takes its colour inspiration from the iconic brand is finished in Sunshine Grey and Champagne Silver – and adorned with the finest furniture. As well as a drive-in service area and features a barista bar, a ‘kids zone’ to keep children busy and lounge-style waiting area for a true hassle free and lifestyle experience.
Commenting on the new dealership, Bruce said: “Our new showroom is the result of a £12m investment into a brand that we really believe in.
“Our business is doing better than ever thanks in no small part to the incredible array of Jaguar Land Rover products on sale.
“With the new Lookers West London site we’ve created a real premium destination, and we are privileged to have not only hosted the New Discovery at our launch event, but also to hear some of Sir Ranulph Fiennes’ incredible adventures.”
Hicks said: “Jaguar Land Rover continues to enjoy great success at the moment; this month has been our best September on record for both Jaguar and Land Rover.
“With world-class additions like the new Discovery to our line-up, it’s important that all our retailers embody the spirit and quality of our vehicles. Lookers West London is the perfect example of just that; it’s customer-centric, stylish and full of all the very latest models in our range."
The dazzling event featured a special car in its own rights, the highly anticipated new Land Rover Discovery, the brand’s toughest and resourceful SUV ever.
Customers will benefit from a wide selection of Jaguar and Land Rover vehicles in Lookers West London as it has room to display an additional 38 new vehicles alongside two handover studios, where customers can see their cars unveiled, before driving straight out of the showroom.
More than 1,800 Jaguar Land Rover sites globally will be updated with the new design, which brings Jaguar and Land Rover marques under one roof.