Lookers strengthens partnership with Mercedez-Benz with major £2m investment in Worcestershire
Leading automotive and aftersales retailer Lookers has unveiled its new state-of-the-art Mercedez-Benz showroom in Worcester following a major £2 million investment.
The Mercedez-Benz dealership, located on Hindlip Lane, has been newly transformed after a major, multi-faceted brand refurbishment designed to advance its luxury positioning and modernise the customer experience.
Designed to reflect Mercedes-Benz’s new corporate identity, the reimagined showroom now includes relaxing, no-pressure lounge areas, digital concierge services, seamless service drop-off zones and a new best-in-class handover bay installation.
Open now, the new showroom showcases the all-New GLB Electric, CLA Shooting Brake, and GLC Electric, alongside an exceptional display of AMG, prestige, and classic vehicles.
Lookers’ Franchise Director, David Currin, said:
Lookers are delighted to further strengthen our global partnership with the award-winning Mercedes-Benz brand. This investment in our Worcester showroom will elevate the customer experience to new heights, reflecting Mercedes-Benz’s pioneering heritage and vision for the future.”
Mercedes-Benz has won a significant number of UK automotive awards over the years, both as a brand and for specific models.
This year, the all-electric Mercedes-Benz CLA won TopGear.com Saloon of the Year 2026, also winning Best Company Car and the Disruptor Award at the 2026 Parkers New Car Awards, while the Mercedes-Benz GLE won the Auto Express Driver Power Award 2025, reflecting strong owner satisfaction.
Through its Lookers and Charles Hurst brands, Lookers represents 38 luxury, supersports, premium and volume car, commercial vehicle and motorcycle brands in the UK and Ireland across 150 franchised dealerships.